Committee - Strategic Marketing & Communications

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Overview The purpose of this committee is to position the FWA as a highly influential organization in advancing women's roles in business and finance. We seek to heighten engagement of FWA members, donors, partners and sponsors and to add value to their relationships with FWA through use of diverse media.

Contact Co-chairs Barbara Shrager Joyce Sullivan

Brief History

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Strategic Marketing and Communications are acknowledged contributors to building the FWA brand reputation. Given the intersection of all media in today's environment, the committee leverages the strengths of "traditional" and "social" media by delivering the right messages, to the right audiences, at the right time.

Program Description

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The committee plans to:

• Develop and disseminate meaningful and motivating messages about FWA – consistent with its mission and the themes of the current President
  
  
• Use traditional media relations and social media marketing channels to gain recognition of FWA as a significant resource on issues relating to women in business and finance.

Message from the Co-chairs

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Our committee welcomes FWA members with interests and skills in marketing and public relations. Our goal is to empower committee members to lead and engage in targeted initiatives (e.g. key message development; social media outreach; publicity for FWA's highest profile events with major business press outlets; interact with key journalists and bloggers). We seek your creativity in establishing strategies to build the FWA's reputation and value to stakeholders. And we expect our committee to have fun and develop new personal skill sets along the way.

Meeting Schedule

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Please email one of the co-chairs for information.

Highlights

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In 2011-12 our committee obtained significant media coverage in the Huffington Post, American Banker, and other influential outlets. We developed strategic programs for personnel announcements, gained exposure for the FWA Job Board, and identified social media opportunities for FWA member acquisition and the FWA Education Fund. Our team members actively manage the FWA social media presence. We gained 267 new Twitter followers and sent 762 messages, grew Facebook "likers" by 31% and post-views by over 100%, and engaged with some 50% of FWA members regularly via LinkedIn.