The LinkedIn Secret Sauce

Last Tuesday (Nov 12th), FWA Member, Multicultural Marketing Expert, LinkedIn Networking Ninja, Founder of The Latinista, author, speaker, and mentor Yai Vargas gave a room full of students and their mentors at Seton Hall University an inside look on how to turn up the heat on LinkedIn. Vargas a former FWA Pacesetter, whose background includes more than 8 years as the National Multicultural Marketing Manager at New York Life, shared with the crowd the secret sauce to networking and backed her message up with practical examples of how to connect with C-suite executives and wow recruiters.

Here are some takeaways to spice up your LinkedIn profile:

  • Don’t pay for the Premium service.
  • If your dream job is to become a CMO at some point in your career, find 3 companies that you desire to work for. Locate their current CMO and connect with him/her by sending a message that you’d love to learn “best practices” from them and make sure to follow up.
  • Snag at least two new recommendations a month and when asking for a recommendation, write a draft for the person you have asked to endorse you.
  • When connecting with others–have a call to action. What are you specifically asking of that individual? Do you have a shared interest? Can that person help you accelerate your career? Does that person have your dream job? How can you deliver value? Make sure that any connection you build is one where you will mutually benefit from connecting.
  • When applying for a job through LinkedIn, make sure to email the recruiter after submitting your application and try to connect with other team members who work in the department where you are applying.

Yai Vargas left each of us with homework to do. Invite at least five new people to connect with each week, use the Bluetooth feature on your mobile device to build instant connections when you attend an event or conference, and don’t be afraid to keep learning.

We extend our gratitude to Yai Vargas for giving us the ingredients to prefect our LinkedIn profiles. Special thanks to Joyce Strawser, Dean of the Stillman School and Leigh Onimus, Associate Dean, Undergraduate Assessment and External Relations at Seton Hal University, the FWA-NJ Mentoring Committee, and the FWA’s Education Programs Manager Michael Taylor for organizing this event.

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